Privacy Policy

Last Updated: January 2026

Betheli Services Ltd ("we," "us," or "our") operates betheliservices.org.uk (the "Website"). We are committed to protecting your privacy and ensuring you have a positive experience on our site. This Privacy Policy explains how we collect, use, disclose, and safeguard your information.

Information We Collect

We may collect information about you in the following ways:

• Personal Information: When you voluntarily provide it (e.g., name, email address, phone number) through contact forms or account registration.
• Technical Information: IP address, browser type, operating system, referral source, and pages visited.
• Cookies: Small files stored on your device to remember preferences and track behaviour (see Cookie Policy below).
• Usage Data: Information about how you interact with our Website, including time spent on pages, clicks, and navigation patterns.

How We Use Information

We use the information we collect for the following purposes:

• To provide, maintain, and improve the Website and our services.
• To track affiliate partnerships and commission calculations with casino operators.
• To conduct analytics and understand user behaviour to optimise site performance.
• To send marketing communications (only where you have consented).
• To comply with legal obligations and detect fraud or suspicious activity.

Cookie Policy

Our Website uses cookies to enhance user experience and track affiliate activity. The types of cookies we use include:

• Essential Cookies: Required for basic site functionality.
• Analytics Cookies: Help us understand how visitors use the Website (e.g., Google Analytics).
• Affiliate Tracking Cookies: Used to track referrals and commissions from casino partners.
• Marketing Cookies: Used for retargeting and promotional purposes.

You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect Website functionality.

Third-Party Links

Our Website contains links to third-party casinos, gambling operators, and affiliate partners. We are not responsible for the privacy practices, content, or security of external websites. We recommend reviewing the privacy policies of any third-party sites before providing your personal information. Your use of linked sites is entirely at your own risk and subject to their terms and conditions.

Your Rights

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:

• Right of Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete information.
• Right to Erasure: Request deletion of your personal data ("right to be forgotten").
• Right to Restrict Processing: Request limitation of how we use your data.
• Right to Data Portability: Request your data in a portable, machine-readable format.
• Right to Object: Object to processing for marketing or profiling purposes.

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days.

Data Retention

We retain personal information only as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by law. Typically:

• Contact information is retained for 3 years after the last interaction.
• Analytics and cookie data are retained for up to 26 months.
• Affiliate tracking data is retained for 7 years to comply with tax and accounting requirements.

You may request deletion of your data at any time, subject to legal obligations.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us at:

Email: [email protected]

We are committed to resolving any privacy concerns promptly. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.